Laundry Scent Booster Market: Current Analysis and Forecast (2024-2032)

Laundry Scent Booster Market Size & Forecast

The laundry scent booster market was valued at approximately USD 442.93 million in 2023 and is expected to grow at a substantial CAGR of around 9.7% during the forecast period (2024-2032) owing to the rising consumer demand for long-lasting fragrance in laundry, growing awareness of fabric care, and increasing disposable income that supports premium product purchases.

Laundry Scent Booster Market Analysis

Laundry scent boosters are products that are aimed at amplifying the fragrance of washed clothes by adding pleasant, lasting smells during the wash cycle. These are available in the market in the form of beads or liquids or in the form of sheets, which are usually mixed with detergent to provide an extra layer of fragrance that can last for several washes. They are extensively used in homes, hotels, hospitals, and in places where clean and fresh clothes and other fabrics are needed. They come in different fragrances such as floral, fruits, fresh, and even no scent for those people who are allergic. These scent boosters release the fragrance particles during the wash, which attach themselves to the fabric fiber. As the market trends show that consumers are opting for products that are of better quality and have an environmentally friendly nature, the brands are adding biodegradable and plant-based boosters. These products have thus found their way into the retail and e-commerce markets because they are convenient and perform well.

The laundry scent boosters market is rising due to the need for a better laundry experience by consumers looking for long-lasting scents and care of the fabric. This is due to increased disposable income, particularly in the developing countries, where customers are willing to spend on expensive laundry products. Increased awareness by consumers of the use of environmentally friendly products containing plant extracts increases the demand. Moreover, advancements in technology and the availability of e-commerce platforms, along with increasing retail distribution networks, have boosted the availability of scent boosters. The hospitality industry and the healthcare industry further accelerate market growth as they necessitate hygienically washed and ironed linen and garments.

Laundry Scent Booster Market Trends

This section discusses the key market trends influencing the various segments of the laundry scent booster market as identified by our research experts.

Shift toward eco-friendly and biodegradable scent boosters

With the current world situation and the latest trend of increased focus on sustainability, ecological and biodegradable products are in high demand in the market. The positive effects of biodegradable products on the environment are becoming well known, and this has resulted in the development of scent boosters that are made from natural products that are environmentally friendly and free from toxic chemicals. These products do not have negative impacts on the environment and are produced in a green way that follows the go green agenda. Due to this, companies are trying to introduce more plant-based products as well as packaging from recycled materials, thus attracting the customers who are concerned about their impact on the environment.

Laundry Scent Booster Industry Segmentation

This section provides an analysis of the key trends in each segment of the global laundry scent booster market report, along with forecasts at the global, regional, and country levels for 2024-2032.

The bead-based laundry scent boosters dominate the laundry scent booster market

Based on forms, the market is segmented into beads, liquid, and others. Currently, the bead-based laundry scent boosters market has the highest market share within the laundry scent boosters market as its fragrance has a long-lasting effect and can be used in all types of washing machines, including high-efficiency machines. Beads are also used due to their easy application during the wash cycle. However, the liquid-based laundry scent boosters market is projected to be the fastest-growing in the future due to its characteristics, such as adjustable fragrance concentration, environment-friendly formulations, and solubility in cold water. As environmentally friendly items are becoming popular, liquid-based scent boosters are gaining popularity among consumers who opt for sustainability.

The residential consumers hold the maximum market share in the end-user category

Based on the end-user category, the market is segmented into residential consumers, commercial consumers, and industrial consumers. Out of these, the largest market share is held by the residential consumers segment, as scent boosters are widely used in the household laundry, where customers look forward to getting better fragrances and quality every day. The easy accessibility of the products in retail shops and online markets has also fueled this segment. However, the commercial consumer segment is expected to grow tremendously due to the high usage of these products in the hospitality and healthcare sectors.

Asia-Pacific is expected to be the fastest-growing region

The main driver of the expansion of the laundry scent booster market in the Asia-Pacific region has been attributed to the improved per capita income and the changing social trends of consumers adopting the Western lifestyle. The standard of living of the people has improved, especially in the developing markets like China, India, and Southeast Asia, due to which people are willing to spend extra money on better quality laundry products like scent boosters for improving fabric care and an appealing smell. Because of the increasing young and urban population, who are financially stable and seeking efficient and more effective solutions to their laundry challenges. Moreover, the consciousness regarding hygiene and freshness further adds to the need for these products in the residential and commercial areas in the Asia-Pacific region.

Increased awareness of hygiene and personal care is driving high demand in India

The increasing consciousness regarding hygiene and personal care is another vital market driver for the growth of the laundry scent booster market in India. The current Indian consumer is much more health-conscious, especially after the pandemic, and thus, consumers are ready to pay more for cleanliness and hygiene. This has made consumers focus on items that are capable of cleaning fabrics as well as leaving a lasting fragrance. Scent boosters are gaining popularity as they clean clothes and create a sense of cleanliness and freshness, which is very important, especially to middle-class consumers and the urban population, who need to make an impression in the places wherever they go.

Laundry Scent Booster Industry Overview

The laundry scent booster market is competitive, with several global and international players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, development of smart and sustainable laundry care solutions, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Arm & Hammer (Church & Dwight Co., Inc.), Buff City Soap, Feel Good, Gain (The Procter & Gamble Company), Purex Crystals (Henkel Corporation), Nellie's, Laundry Sauce Inc., Mrs. Meyer's Clean Day (S. C. Johnson & Son, Inc.), ECOS (Earth Friendly Products), Sheets Laundry Club Inc.

Recent Developments in the Laundry Scent Booster Market

• February 2024 – In 2023, a well-known fragrance brand “Snif” expanded into the laundry sector by launching detergents inspired by its popular scents, Crumb Couture and Sweet Ash. Crumb Couture offers a sweet aroma with notes of berry, vanilla, and fresh croissants, while Sweet Ash provides a comforting scent with hints of vanilla and tonka.

• August 2023 – Arm & Hammer announced the launch of the “Power Sheets Laundry Detergent” that utilizes “Quick Dissolve” Technology, ensuring complete dissolution in water, even during cold wash cycles, for outstanding cleaning performance across various temperatures. Additionally, the sheet has a fresh linen scent.

Laundry Scent Booster Market Report Coverage

Reasons to Buy Laundry Scent Booster Market Report:

• The laundry scent booster market analysis includes market sizing and forecasting analysis validated by authenticated key industry experts.

• The report presents a quick review of overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional level analysis of the industry.

Customization Options:

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