Candle Market: Current Analysis and Forecast (2025-2033)

Candle Market Size & Forecast

The Candle Market was valued at USD 7.7 billion in 2024 and is expected to grow to a strong CAGR of 6.30% for the forecast period (2025- 2033F) due to the rising demand for wellness and eco-friendly home fragrance candle products.

Candle Market Analysis

Candles have a long history since ancient times, and are frequently used for lighting in places without electricity or with regular power outages. Some popular types of candles are jar candles, votives, pillars, tapers, etc. Candles are common in homes, restaurants, and other settings where people want to create a calming and comfortable ambiance or utilize them to give light. Wax candles are mostly used during social and religious events, and nowadays they are also decorated according to the theme, such as Easter, Christmas, Halloween, etc. Additionally, candles can be utilized to spread fragrances, such as pleasant perfumes or air freshening scents.

The candle market is soaring due to the rising demand for scented candles, the increased usage of candles in interior design, the increased use of different kinds of candles in healing spas, and the increased trend of gifting. Innumerable varieties of candles are utilized in hotels, restaurants, resorts, and hospitality venues owing to their visual appeal. Furthermore, the increased popularity of internet shopping, at-home entertainment, and self-care routines is a major factor fueling the candle market. In the modern world, when people are often stressed out and preoccupied with work, the growing demand for health and home decor products has changed from being a simple indulgence to a priority, as it imparts emotional value to the clients. Moreover, raising home as a personal space has intensified the use of scented candles as a commonplace in wellness practices.

On May 21, 2024, Bottega Veneta announced the release of a new line of scented candles. Paying homage to the design principles of the house, which are deeply rooted in artisanal craft, the candles are housed in one-of-a-kind volcano-glazed clay pots that have been handmade in Italy.

Candle Market Trends

This section discusses the key market trends influencing the various segments of the candle market as identified by our research experts.

The rising awareness about self-care and mental well-being is driving the growth of candle markets.

The increased awareness of self-care and mental well-being has noticeably influenced the market, transforming it into more than just decorative or functional items. The scented candles are used to enhance the mood, ease the stress, and to stir up relaxation in aromatherapy. Consumers are spending their money to create a calm and cozy ambiance at home, prioritizing their mental health. Some of the well-known fragrances, such as vanilla, eucalyptus, jasmine, lavender, etc., are used in self-care routines like yoga, meditation, and home spa treatments. Additionally, the COVID-19 pandemic highlighted the focus on mental well-being, leading to increased use of candles for relaxation and emotional comfort during an extended period. With the aggravation in the online sales, the candles market has also seen skyrocketing growth. People are now purchasing more home décor items, prioritizing themselves as candles evoke the feeling of coziness and nostalgia, which appeals to people who are looking for emotional equilibrium and mindfulness.

Candle Industry Segmentation

This section provides an analysis of the key trends in each segment of the global candle market report, along with forecasts at the global, regional, and country levels for 2025-2033.

The container-based candle product category dominates the candle market.

Based on product, the market is segmented into container-based, pillars, and others. Among these, the container-based candle market has the largest share in the candle market because of its convenience and safety, as they reduce wax spillage and minimize fire hazards. Container-based candles have one advantage as they are like a candle and candle holder rolled into one, which further never drip. Further, their visual appeal is growing as more and more customers are drawn to chic and ornamental candle containers that go well with interior design. To attract ecologically conscious consumers, many firms are also emphasizing eco-friendly products like soy-based wax and reusable glass jars. Scented container candles have gained popularity as a way to promote relaxation and improve moods as a result of the increase in demand for home scents and the increased investment in self-care and home ambiance. Moreover, container candles are a popular gift because of their high-quality packaging and adaptability.

The paraffin wax product dominates the candle market.

Based on wax type, the market is segmented into paraffin, soy, and others. Among these, the largest portion of global revenue in 2024 came from the paraffin waxes market, as they are ideal for use as candles because of several properties, including their varied melting point and ability to stay solid at room temperature. They have high fluidity and are also insoluble in water. Paraffin waxes are made by vacuum distilling petroleum crude, which can then be refined, formed, and altered with additives and are further sold in slabs, powder, chips, and other forms. Being a poor conductor of heat, the product cannot be made to melt. In reality, boilers frequently have an external time switch installed. Additionally, they are cost-effective as compared to their alternatives, like soy or beeswax. Further, they have a stronger retention period and have smooth and consistent burn.

North America will hold a dominant share of the candle market in 2024

North America will hold the dominant share in the candle market during the forecast period. The North American market will be supported by the growing demand for décor items and the gift-giving tendency, particularly during regional holidays like Christmas, Easter, and Halloween. In addition, the number of adults who are knowledgeable about mental wellbeing and self-care is increasing along with the population. They are more aware of the benefits of scented candles, which include a better mood and better sleep. Additionally, it is anticipated that the market for candles in the North American region would be greatly impacted by the desire for natural and environmentally friendly products. The market for candles in North America is expected to grow due to the abundance of customizable options available in terms of size, color, and scent. According to the National Alliance on Mental Illness (2025, anxiety disorders are the most common mental health concern in the United States. Over 40 million adults in the U.S. (19.1%) have an anxiety disorder. Meanwhile, approximately 7% of children aged 3-17 experience issues with anxiety each year. Most people develop symptoms before age 21.

The U.S. held a dominant share of the North American Candle market in 2024

The surge in demand for eco-friendly candles has led to a major growth in the candle market in the United States. Candles can also be used to enhance house décor, light a ceremony, start a romantic relationship, stimulate the senses, and mark special occasions, attracting consumers in the United States. As these candles have warmth and emit a pleasant glow, they gain the appreciation of their consumers. Scented candles help reduce stress and anxiety, augmenting their growth in sales of candles in the United States. They are also utilized in aromatherapy, a technique that improves mental wellness by utilizing aromatic materials like essential oils and other scent compounds. According to the National Institute of Mental Health (2025, one in five U.S. adults lives with a mental illness (59.3 million in 2022; 23.1% of the U.S. adult population). The observed prevalence of AMI was higher among females (26.4%) than among males (19.7%). Young adults aged 18-25 years had the highest prevalence of AMI (36.2%) compared to adults aged 26-49 years (29.4%) and those aged 50 and older (13.9%).

Candle Market Competitive Landscape

The Candle Market is competitive and fragmented, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Candle Companies

The major players operating in the market are Bath & Body Works, Inc., Le Labo (The Estee Lauder Companies Inc.), Wax Lyrical Limited (Portmeirion Group plc.), Diptyque S.A.S., MALIN + GOETZ Inc., NEST Fragrances, LLC, The Yankee Candle Company, Inc. (Newell Brands Inc.), Contract Candles & Diffusers Ltd. (Thf Holdings Ltd), Ellis Brooklyn LLC, and Candle-Lite Company, LLC (Luminex Home Décor & Fragrance Holding Corporation).

Candle Market News

• On March 25, 2025, Lalique announced its limited edition collection of candles inspired by its Voyage de Parfumeur collection. The collection draws inspiration from the Mediterranean, Morocco, and India.

• On Jan 27, 2025: The Yankee Candle Company, Inc., a leader in home fragrance and part of the Newell Brands portfolio, announced the launch the Hello, Italy! Collection. The captivating, new spring line is inspired by the charm, vibrancy, and breathtaking beauty of Italy, bringing the spirit of the Mediterranean into homes around the world.

• On June 6, 2024, Bath & Body Works, Inc. collaborated with Accenture to modernize, transform, and simplify its core digital and technology platforms. This multi-year program is part of Bath & Body Works’ strategy to elevate the brand and leverage the latest technologies in digital, MarTech, AI, and generative AI (gen AI) to drive growth.

• March 13, 2025: Bath & Body Works introduced new store design elements with Gingham+, which include improved store navigation with dedicated zones for specific product categories, larger aisles, and more shopping space. Some stores will have scent bars where people can test candles, wallflowers, and fragrance mists.

• On February 10, 2025, Bath & Body Works and Disney collaborated to launch the Disney Princess Fragrance Collection. The collection features six brand-new fragrances inspired by some of the most beloved Disney Princess characters: Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana. The 85-product assortment is Bath & Body Works' most extensive collaboration collection yet and consists of an array of products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitizer, and decorative accessories that highlight icons from each character's story.

• On May 21, 2024, Bottega Veneta announced the release of a new line of scented candles. Paying homage to the design principles of the house, which are deeply rooted in artisanal craft, the candles are housed in one-of-a-kind volcano-glazed clay pots that have been handmade in Italy.

Candle Market Report Coverage

Reasons to buy the candle market report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, product portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional-level analysis of the industry.

Customization Options:

The global candle market can be customized by requirement or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.